The man who wasn’t there.
The man that didn’t deserve a second term.
The president who is the poster child for what the term “presidential failure” means.
The one who’s been in the spotlight for so long that he’s become something of a pariah in his own country.
He’s not the only one who has lost a presidential campaign.
And while it’s easy to dismiss Trump as the guy who lost to a Republican, a new analysis of his 2016 campaign finds that he may have been the best-funded and most effective candidate of his time.
“I’ve never seen anyone spend so much money in a campaign in my life,” said John Schmitt, a professor of political science at Stanford University.
He conducted a study of the presidential campaign of 2008, comparing the spending by presidential candidates who ran in two key states: Florida and North Carolina.
He found that in each of those states, candidates with more name recognition and name recognition of a particular sort had spent more on their campaigns.
“It’s hard to imagine anybody making a run in a presidential election who was spending as much as Trump was,” Schmitt said.
Trump, of course, wasn’t the only Republican candidate who ran ads that didn.
“He had a lot of money, he had a great team,” Schmit said.
But the analysis by Schmitt and colleagues found that the candidates that most outspent Trump on TV ads — Jeb Bush and Scott Walker — spent a lot more than the president.
They spent about $3.6 million each on their own TV ads in Florida alone.
Meanwhile, Walker spent more than Trump, at $3 million on his own ads.
The difference was that Walker spent his own money.
Walker, who also ran ads on cable news networks, had to spend more than Clinton, who spent her own money and had to be in a tight race.
And both of the Democrats were spending more than all of Trump’s campaigns combined, at about $9 million each.
But Walker spent less than Clinton on his ads, at only $2.3 million, and Bush spent more.
The most expensive presidential campaign was by an obscure senator from Indiana, Joe Biden.
Biden’s campaign spent $8.5 million, while Trump spent about half of that: $6.3 billion.
“A lot of it was going to television,” Schumann said.
And Biden’s ads did make it to the airwaves.
He spent almost all of his money in New Hampshire, at least $4.3 of which he spent on his first TV ad.
Biden also spent more money on his second ad, one that was much more subtle than his first one.
He used a similar strategy to get people to see his ads online, instead of through his campaign website.
Biden ran ads in Iowa and Wisconsin, and they were much more successful than the Trump ads.
Trump spent nearly $1.6 billion on his campaign in Iowa alone, while Biden spent only $1 million.
The Trump campaign spent more in Wisconsin than Biden’s in Iowa.
But Trump’s ads were far less effective in those states.
“You can only spend so many ads in a race, so it’s almost impossible to make the case that you’re actually winning,” Schumpt said.
“Biden’s ads didn’t have much of a reach in Wisconsin, but he did have a really good television spot.”
The Trump ads also got a lot less airtime in Wisconsin.
Biden spent $7.7 million in Wisconsin to Trump’s $20.5, according to the analysis.
Trump had about $14 million to Biden’s $30 million, but Biden’s commercials were more likely to get airtime than those of his Republican opponent.
Trump’s ad ran for less than one minute in Wisconsin’s early primary state, but the Trump campaign made sure to get it out to more people.
“If we get it to more Wisconsin voters and it gets some traction and gets through to more voters, that’s a good sign,” Schimpt said of the Trump ad.
The Bush ad was a different story.
The ad spent nearly half of its time on Trump, but Bush spent a little more than half of it.
“Trump is one of the worst at doing TV ads,” Schmett said.
He also pointed to Bush’s ad in Wisconsin that aired during a debate.
That ad, which included clips from a series of Bush campaign ads, was less effective than the one that aired in Iowa, but still made it to airwaves across the state.
Schmitt says that the ads that made it into the air, as well as the ones that weren’t, were mostly negative.
“That was probably the biggest failure for the Trump candidacy,” Schmsidt said.
So, what went wrong?
It wasn’t just the ads, but also the way they were run.
While Trump was focused on the fact that he lost the primary, Bush was